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焦文宇: Relational Artificial Intelligence Chatbots in Healthcare Marketing

时间:2022-07-21来源:管理学院

报告时间:2022年7月24日(星期日)10:30-12:00

报告平台:腾讯会议 ID:709 679 995

:焦文宇 特任副教授

工作单位:中国科学技术大学

举办单位:管理学院

报告简介

Despite the potential benefits of artificial intelligence (AI) in healthcare, patients are reluctant to use medical chatbots. The authors present an AI chatbot designed to resolve this issue, which reminds patients to repurchase their medication and provides medical or marketing information. A large-scale field experiment is conducted via an online pharmacy with 5000 patients randomly assigned to one of four chatbots with disclosed transactional, disclosed relational, undisclosed transactional, and undisclosed relational AI. The study finds that patients are reluctant to develop a relationship with disclosed AI and relational AI has a negative moderating effect. However, privacy-sensitive patients with sexual health problems are more likely to appreciate the disclosed AI. Interestingly, privacy-sensitive patients favor disclosed relational AI that seeks to build a trusting relationship.

报告人简介

焦文宇,中国科学技术大学管理学院特任副教授。研究兴趣包括人工智能, 数字营销, 多渠道营销,客户关系管理等。

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